Illuminating brands through colors and connotations, design and descriptions and pixels and phrases.
Michelin is the world’s leader in tyre technology for all automotive segments. Over 7 rewarding years, we have slowly and steadily won the brand’s confidence and now handle their entire internal and corporate communications. We also oversee their Truck & Bus, Passenger Car and 2 Wheeler consumer tyre segments. As a part of this collaboration, we have executed the environment branding for their plant, their R&D Centres and Corporate Offices across India, including the identity for their 125th year anniversary.
For more than half a decade, we have relished every moment of devising creative strategies that resonate with the tone and style of this global hospitality brand. This relationship has witnessed the launch of Hyatt Regency in Chennai, Chandigarh and Ahmedabad, Park Hyatt Chennai and Hyatt Place Delhi. The launch campaign for Hyatt Regency Chennai led to the brand picking up the award for The Best Marketing Campaign in The World. We have since added Park Hyatt Goa and Grand Hyatt Mumbai to our kitty and continue to drive communication for these brands, both nationally and internationally.
Zaamor by VBJ
Vummidi Bangaru Jewellers is a premium jewellery brand in South India. Popularly known as VBJ, since its inception in 1900, it has become a symbol of beautiful designs, exquisite craftsmanship and purity. To continue the legacy that the brand has carried over the years, we devised a holistic relaunch campaign strategy for its facelifted store on Anna Salai, Chennai. We've also held the creative responsibilities for seasonal campaigns through the year which included product photoshoot.
Tamil Nadu’s favorite radio station, Suryan FM, is part of the prestigious Sun Group. Over a mutually rewarding relationship spanning 10 years, we have helped Suryan FM launch several stations across Tamil Nadu. We've also helped launch all stations in the south for Red FM who come under the same parent group. Our collaboration has led to our concepts become popular properties of the radio channel, namely Varnajaalam and Blade. We conceptualized and carried out their repositioning strategy in the state and have overseen the internal branding of their radio stations and corporate office.
A niche real estate player in Chennai, Chaitanya was known as a brand for its uber luxury homes which allowed us to cater to a tasteful audience segment. We conceived unique, artsy brochures for their prized projects across the city and carried out the task of redesigning their website. We were also presented with the opportunity to design their annual calendars to complement the brand perception and its products. Over the years, Chaitanya's award winning calendars have carved their own mindspace with the recipients.
The Hindu has always been identified as a Newspaper for the matured reader. But the young were being lured by other dailies. So, to get the youth reading The Hindu and increase its overall readership, The Hindu wanted us to do a pan-India Brand Campaign. This campaign sits close to our hearts, waiting to fly high and see the light of day!
We paired up with a local NGO in Chennai, to identify and honour 6 transgender individuals. Aeshaane, a leading fashion label collaborated with us for this project to weave the special, cruelty-free Ahimsa Silk Collection. This collection adorned by our transgender models was beautifully photographed by India’s ace photographer, Ritam Banerjee and these visual masterpieces were then transformed into a calendar that embodied an intriguing story.
The Sun Group had taken over the city’s IPL franchise from Deccan and had been crowned champions of IPL as recently as 2016. They were known as The Orange Army and had a very tight-knit and passionate following. The franchise wanted us to bring in the cricket fervour and hype the new IPL season up for the fans.