Client Name  : CARE
Work : Branding, Advertising and Web Branding
Description  : CARE is a pain management center, an initiative from the reputed house of Amrutanjan Healthcare Ltd. It is the first of its kind in Chennai. Banana has been heavily involved in every aspect of brand building for CARE - from contributing the name and logo to successfully positioning the brand. A lot of work went into the logo to make it immediately identifiable as that of a healthcare service while remaining fresh and inspiring. The name is simple and direct, encapsulating in a single word everything that the center is about. The brand was launched in April 2011 and CARE set sail on the internet with www.amrutanjancare.com. Today, CARE is a brand associated with warmth and love, extending its hand to all who are in need of care and cure. Banana continues to handle all the advertising, branding and web branding for CARE.
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