The Hindu


The Hindu has always been identified as a Newspaper for the matured reader. But the young were being lured by other dailies. So, to get the youth reading The Hindu and increase its overall readership, The Hindu wanted us to do a pan-India Brand Campaign. This campaign sits close to our hearts, waiting to fly high and see the light of day!

OBJECTIVE

To devise a thought-provoking and action-oriented 360-degree campaign that would get the readers thinking and asking pertinent questions.

STRATEGY

The core creative thought was “THINK INDIA” and the creative strategy was to use the 5 ‘Ws’ – Why, What, When, Where and Will – to trigger the reader’s objective thinking process. The “THINK INDIA” Campaign was spread across Print, Television, Radio, Outdoors and Digital.

Ad Design for The Hindu - 'Think India' - What?
#LetsThinkIndia Campaign Banner - The Hindu
Chaitanya Aeshaane