The Entrance Cafe
OBJECTIVE
Our objective was to craft a brand story that speaks to the soul, and design a visual identity that captivates the senses. By crafting a compelling narrative and designing the brand collaterals, menus, packaging and website, we ended up creating a unique identity for this brand.
In the midst of 2021, when Chennai was bouncing back from the lockdown, a unique vision was born. The client wanted to create a gourmet cafe that is a sanctuary of solace with great food and a soothing ambience for sore minds. Branding for The Entrance Cafe has been carried out with exactly that in mind. It revolves around the art of slowing down, finding tranquillity in the chaos, and cherishing the simple pleasures of life. With a meticulous brand strategy and creative finesse, we set out to position The Entrance Cafe as one of Chennai's most happening destinations - a place where one could experience nirvana.
In the midst of 2021, when Chennai was bouncing back from the lockdown, a unique vision was born. The client wanted to create a gourmet cafe that is a sanctuary of solace with great food ans a soothing ambience for sore minds. Branding for The Entrance Cafe has been carried out with exactly that in mind. It revolves around the art of slowing down, finding tranquillity in the chaos, and cherishing the simple pleasures of life.
With a meticulous brand strategy and creative finesse, we set out to position The Entrance Cafe as one of Chennai's most happening destinations - a place where one could experience nirvana.
BRAND STORY
The narrative for The Entrance Cafe's brand story revolves around mindfulness, peace and time. In a world that's constantly buzzing, the place creates an aura of timelessness and an atmosphere where you can truly stop and smell the roses.
Our muse for the branding? The usage of organic ingredients and the art of story telling through its delectable recipes. We envisioned The Entrance Cafe as a conscious gourmet Cafe, where every bite would not only tantalise the taste buds, but also nourish the soul.
It was an absolute delight to see The Entrance Cafe's brand story take a tangible from. The architect, inspired by our visualistion, ensured that the interiors of the space reflected timelessness and grace. Elements like greenery and water have been weaved into the ambience to bring the brand story to life. By using contemporary aesthetics, every aspect of the cafe's interiors was carefully crafted to capture the brand's identity.
COLOUR PALETTE
The Colour Palette of The Entrance Cafe is inspired
by soft hues that perfectly align with its ambience.
COLOUR PALETTE
The Colour Palette of The Entrance Cafe is inspired
by soft hues that perfectly align with its ambience.
PACKAGING
The packaging design for 'The Entrance Cafe' is an ode to understated elegance, with muted pastel colours and contemporary design elements that celebrate the art of food. Our packaging is designed to be both functional and aesthetic, making it the perfect choice for your take-away order.
The Entrance Cafe x Marc's Coffee
Marc's Coffee is an artisanal Coffee Company, based out of Pondicherry, and founded by Marc Tomo, a Barcelonian Coffee connoisseur and entrepreneur.
In a move that left caffeine enthusiasts buzzing with excitement, The Entrance Cafe teamed up with Marc's Coffee to create a truly one-of-a-kind coffee experience.
We were at the heart of it all, from the very beginning to the final unveiling of the special beverage menu at The Entrance Cafe. We curated unique coffee cards to be given along with the order, to make sure that every single sip had a story to tell. We also ensured that the entire experience captured the essence of both brands without diluting their identities.
The packaging for The Entrance Cafe x Marc's Coffee's special roasts was designed keeping in mind the premium quality of the coffee inside. With a minimalistic design that's sleek and stylish, reflective of the flavour and aroma of the coffee inside, the packaging was created to make just the right impression.
