The Entrance Cafe
OBJECTIVE
Our objective was to craft a brand story that speaks to the soul, and design a visual identity that captivates the senses. By crafting a compelling narrative and designing the brand collaterals, menus, packaging and website, we ended up creating a unique identity for this brand.
In the midst of 2021, when Chennai was bouncing back from the lockdown, a unique vision was born. The client wanted to create a gourmet cafe that is a sanctuary of solace with great food and a soothing ambience for sore minds. Branding for The Entrance Cafe has been carried out with exactly that in mind. It revolves around the art of slowing down, finding tranquillity in the chaos, and cherishing the simple pleasures of life. With a meticulous brand strategy and creative finesse, we set out to position The Entrance Cafe as one of Chennai's most happening destinations - a place where one could experience nirvana.
In the midst of 2021, when Chennai was bouncing back from the lockdown, a unique vision was born. The client wanted to create a gourmet cafe that is a sanctuary of solace with great food and a soothing ambience for sore minds. Branding for The Entrance Cafe has been carried out with exactly that in mind. It revolves around the art of slowing down, finding tranquillity in the chaos, and cherishing the simple pleasures of life.
With a meticulous brand strategy and creative finesse, we set out to position The Entrance Cafe as one of Chennai's most happening destinations - a place where one could experience nirvana.
BRAND STORY
The narrative for The Entrance Cafe's brand story revolves around mindfulness, peace and time. In a world that's constantly buzzing, the place creates an aura of timelessness and an atmosphere where you can truly stop and smell the roses.
Our muse for the branding? The usage of organic ingredients and the art of story telling through its delectable recipes. We envisioned The Entrance Cafe as a Conscious Gourmet Cafe, where every bite would not only tantalise the taste buds, but also nourish the soul.
It was an absolute delight to see The Entrance Cafe's brand story take a tangible form. The architect, inspired by our visualisation, ensured that the interiors of the space reflected timelessness and grace. Elements like greenery and water have been weaved into the ambience to bring the brand story to life. By using contemporary aesthetics, every aspect of the cafe's interiors was carefully crafted to capture the brand's identity.
COLOUR PALETTE
The Colour Palette of The Entrance Cafe is inspired
by soft hues that perfectly align with its ambience.
COLOUR PALETTE
The Colour Palette of The Entrance Cafe is inspired
by soft hues that perfectly align with its ambience.
PACKAGING
The packaging design for 'The Entrance Cafe' is an ode to understated elegance, with muted pastel colours and contemporary design elements that celebrate the art of food. Our packaging is designed to be both functional and aesthetic, making it the perfect choice for your take-away order.
The Entrance Cafe x Marc's Coffee
Marc's Coffee is an artisanal Coffee Company, based out of Pondicherry, and founded by Marc Tomo, a Barcelonian Coffee connoisseur and entrepreneur.
In a move that left caffeine enthusiasts buzzing with excitement, The Entrance Cafe teamed up with Marc's Coffee to create a truly one-of-a-kind coffee experience.
We were at the heart of it all, from the very beginning to the final unveiling of the special beverage menu at The Entrance Cafe. We curated unique coffee cards to be given along with the order, to make sure that every single sip had a story to tell. We also ensured that the entire experience captured the essence of both brands without diluting their identities.
The packaging for The Entrance Cafe x Marc's Coffee's special roasts was designed keeping in mind the premium quality of the coffee inside. With a minimalistic design that's sleek and stylish, reflective of the flavour and aroma of the coffee inside, the packaging was created to make just the right impression.
The Madras Bungalows
OBJECTIVE
Our goal is simple - To position The Madras Bungalows as Chennai's ultimate destination for luxury living.
To create awareness about the brand and build a strong association with the target audience. To generate
interest, inquiries and ultimately drive sales for this premium project.
The Madras Bungalows, a luxury project of SPR City, is a pinnacle of luxury designed for the discerning few. Not only are
these bungalows majestic, but they also make their proud owners feel like kings. For a project like this, we felt the logo
should reflect its magnificence.
With the horses symbolising the grace, strength, and beauty of these majestic bungalows, the colours burgundy and beige add
a timeless appeal to the logo.
BRAND COLOURS
BRAND COMMUNICATION
Just like these stunning bungalows, our brand communication is sophisticated, nuanced, and hits all the right notes. With a deep understanding of our audience's desires, we have crafted our campaigns to celebrate the rarity of living a bungalow life, the great outdoors, and the luxurious lifestyle that the property offers.
BRAND COMMUNICATION
Just like these stunning bungalows, our brand communication is sophisticated, nuanced, and hits all the right notes. With a deep understanding of our audience's desires, we have crafted our campaigns to celebrate the rarity of living a bungalow life, the great outdoors, and the luxurious lifestyle that the property offers.
A RARITY IN THE HEART OF THE CITY
This series of print ads emphasize on how it is rare to spot a bungalow in the
centre of a city, and how even rarer it is to live in one.
THE OUTDOOR LIFE
The campaign captured the unique lifestyle the property offers with its
5.5 acres of lush greenery. The following print ads emphasis on how the outdoors
is the new indoors at The Madras Bungalows.
THE LUXURY COLLECTION BY SPR
The following ads were done for SPR Origine, now known as The Madras
Bungalows. These ads emphasize how these majestic
bespoke bungalows are
not just a luxury but a testament to person's accomplishments and legacy.
Upstream Sports
OBJECTIVE
To establish a unique corporate identity that reflects Upstream's mission and vision, enabling it to stand out from the competition. To create a strong brand identity that resonates with the brand's purpose and a design language that visually depicts the passion, commitment and dedication of Upstream's talented athletes.
Through careful deliberation and strategic thinking, we
developed a distinctive brand persona that captured the
essence of Upstream's high-end sports offerings. By
conducting in-depth research and analysis, we identified
the brand's target audience and market positioning,
ensuring that the corporate identity aligned seamlessly
with Upstream's objectives.
PURPOSE
To introduce a high performance testing and
training ground for athletes who want to perform
at the highest level.
MISSION
To continuously and consistently provide the
disadvantaged, skilled and talented population of
this country, with the best training and sports
facilities in the world at reasonable costs.
POSITIONING
Centre for High Performance Training and
International Sporting Excellence.
The "Upstream Sports" logo is inspired by what every sportsperson strives for - Victory. It captures that moment that is an unparalleled feeling for every sportsperson. The arms in the air represent the letter 'U', and the colours depict vigour and determination. But essentially, this logo is a promise that with Upstream Sports, a sportsperson's dream of triumph is only a step away.
The "Upstream Sports" logo is inspired by what every sportsperson strives for - Victory. It captures that moment that is an unparalleled feeling for every sportsperson. The arms in the air represent the letter 'U',and the colours depict vigour and determination. But essentially, this logo is a promise that with Upstream Sports, a sportsperson's dream of triumph is only a step away.
Upstream is dedicated to nurturing the next generation of top athletes. The name is inspired by the concept of swimming upstream, pushing against the current to achieve greatness.
Upstream is dedicated to nurturing the next generation of top athletes. The name is inspired by the concept of swimming upstream, pushing against the current to achieve greatness.
These bold and concentrated colours are a symbol of strength and reliability, reflecting the unwavering dedication and commitment to help our athletes achieve their dreams. Together, they create a powerful and dynamic visual identity that reflects our brand's values and mission.
The icons are designed to be used across a variety of mediums, including digital and print media, as well as merchandise & apparel. These icons are a perfect representation of Upstream Sports' philosophy of a minimal yet active style, with a consistent design that is easily recognizable and visually appealing.
Our design language is a minimalist masterpiece, conveying power and boldness through its clean lines and uncluttered simplicity. Understanding that less is more, our design philosophy reflects this by comprising only the core elements, the three strips, to make a strong visual impact.
Our design language is a minimalist masterpiece, conveying power and boldness through its clean lines and uncluttered simplicity. Understanding that less is more, our design philosophy reflects this by comprising only the core elements, the three strips, to make a strong visual impact.
Bombaysthan
OBJECTIVE
The objective was to weave a captivating story for the brand that would capture and bring to life the irresistible flavors of Bombay in an engaging manner. This narrative would guide us in crafting an innovative design language, eye-catching packaging, captivating interior branding and social media strategy.
INTERIOR BRANDING
Aside from the food, we wanted the ambience of the place to evoke the wonders of Bombay's delicious flavors. With walls adorned by celebrity dishes of the menu, along with desi-inspired copy for company, we made sure that the interiors captured the brand's narrative in the most memorable way.
PACKAGING & MENU
We wanted the packaging to be as captivating as our interior branding at Bombaystan. Our goal?
To transport our customers straight to the
heart of Bombay.
The intricate stretches of iconic landmarks,
vibrant streets of Bombay and our very own dabbawala, made it just about enjoying a snack;
but about making every bite an adventure!
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Michelin Pune Branding
For over a decade, we've had the privilege to work hand-in-hand with Michelin, delivering transformative branding experiences. These projects paved the way for us to manifest our branding prowess. Spanning across multiple projects, we've magnified Michelin's brand presence in their plants, cutting-edge R&D centres, and sophisticated corporate offices throughout India's prime cities, such as Gurgaon, Manesar, Pune, Delhi, and Chennai.
In one of our hallmark projects for their Pune R & D facility, we embraced the inspiring theme "Imagine Tomorrow Now".
We transformed the ambience of Michelin’s Pune office in accordance with this concept. Spread across a sprawling 1.5 lakh sq.ft. space, the facility now boasts hundreds of evocative posters, each echoing the ethos of innovation, progress, and the future of mobility.
For Michelin's 125 years, we designed a
distinctive identity that resonates with its
rich history and forward-thinking vision.
Hybus
OBJECTIVE
Hybus, a brand committed to providing high-quality travel experiences, required a comprehensive design identity that would position it as a leader in comfort, safety and reliability. Our mission was to create a strong visual presence that resonated with passengers looking for an enhanced journey.
OUR APPROACH
Through meticulous research, we developed a strategic design identity that seamlessly merges aesthetics with functionality. Our approach encompassed brand positioning, the creation of a distinct logo, merchandise and a cohesive visual system that ensures brand consistency across multiple touchpoints.
In this classy and modern logo, the letters "H" and "Y" are integrated harmoniously to form the profile view of a bus, with curvatures indicating comfort and ease. We have gone for a simple and classic typeface, to indicate how easy it is to travel with Hybus as the brand is all about exceptional travel experience and customer satisfaction.
Turkish blue #005984
Signal White#ecece7
Sky blue to teal green#14dcf0
Royal Curtsy#005984
Banana yellow#f3c716
Emerald green#68c184
Hybus’ merchandise seamlessly blends comfort with modern aesthetics. From thoughtfully designed uniforms to stylish, functional accessories, every detail reflects the brand’s commitment to an effortless and elevated journey.
Shriram Properties
For Chennai Day, our goal was to position Shriram Properties as a truly homegrown brand. Born in Chennai, shaped by its spirit and proud to call it home. The campaign set out to celebrate the city and its people while reinforcing Shriram Properties as a brand that shares the same roots, values and aspirations. By aligning the brand story with the city’s identity, we aimed to deepen local connection, increase visibility and ensure people see Shriram Properties not just as a real estate developer, but as their Chennai brand.
To reflect this, we chose a minimal yet evocative illustration style that highlights the city’s charm. Its rhythm, its chaos, its life. Alongside the print, we created a direct mailer featuring vintage,rare photographs of Chennai on post cards and a personalized letter, allowing customers to reconnect not just with Shriram Properties’ projects, but with the city they hold close to their hearts.
