The Madras Bungalows


Welcome to The Madras Bungalows - the crown jewel of SPR City. Located on a lush 5.5-acre landscape, the signature bungalow collection offers a luxurious lifestyle and a great outdoor experience that's second to none. Spacious and lavish, these stunning residences embody luxury living in the heart of Chennai. So when we took this magnificence of a project into our hands, we knew we were in for something special. So we made sure that the style, language, and communication were as elegant as these collections of bungalows.

OBJECTIVE

Our goal is simple - To position The Madras Bungalows as Chennai's ultimate destination for luxury living.
To create awareness about the brand and build a strong association with the target audience. To generate
interest, inquiries and ultimately drive sales for this premium project.

The Madras Bungalows, a luxury project of SPR City, is a pinnacle of luxury designed for the discerning few. Not only are these bungalows majestic, but they also make their proud owners feel like kings. For a project like this, we felt the logo should reflect its magnificence.

With the horses symbolising the grace, strength, and beauty of these majestic bungalows, the colours burgundy and beige add a timeless appeal to the logo.

BRAND COLOURS

BRAND COMMUNICATION

Just like these stunning bungalows, our brand communication is sophisticated, nuanced, and hits all the right notes. With a deep understanding of our audience's desires, we have crafted our campaigns to celebrate the rarity of living a bungalow life, the great outdoors, and the luxurious lifestyle that the property offers.

BRAND COMMUNICATION

Just like these stunning bungalows, our brand communication is sophisticated, nuanced, and hits all the right notes. With a deep understanding of our audience's desires, we have crafted our campaigns to celebrate the rarity of living a bungalow life, the great outdoors, and the luxurious lifestyle that the property offers.

A RARITY IN THE HEART OF THE CITY

This series of print ads emphasize on how it is rare to spot a bungalow in the
centre of a city, and how even rarer it is to live in one.

THE OUTDOOR LIFE

The campaign captured the unique lifestyle the property offers with its
5.5 acres of lush greenery. The following print ads emphasis on how the outdoors
is the new indoors at The Madras Bungalows.

THE LUXURY COLLECTION BY SPR

The following ads were done for SPR Origine, now known as The Madras
Bungalows. These ads emphasize how these majestic bespoke bungalows are
not just a luxury but a testament to person's accomplishments and legacy.

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